MTN Nigeria has launched an app store to its customers powered by U.S. based appstore developer,
neXva. Dubbed the MTN Nigeria
NextApps store, the store consists
of free and premium applications
such as Efiko, Nigerian Constitution,
aHausa and NewsBasket and is
initially available to Android
smartphone users.
The store features one click billing
for MTN customers which bills the
purchase price from customers’
MTN prepaid accounts or adds the
cost to their phone bill.
Speaking on the launch, MTN
Nigeria’s Chief Marketing Officer,
Larry Annetts said:
“We are very pleased to partner
with neXva on this app store
initiative. Our choice of neXva to
deploy the MTN Nigeria NextApps
Store was informed by neXva’s
robust technology platform and
their internal team that is able to
customize and localize the offering
of the applications to suit our
customers in Nigeria. This, for us is
a key success factor for the
NextApps Store.”
Co-founder and Chief Executive
Officer of neXva, Brian J. Friedman,
said:
“Bringing neXva’s app store
platform to MTN Nigeria is a great
opportunity for neXva. We are
particularly pleased that deploying
our app store technology was done
with a highly curated selection of
content that will, for the first time,
bring apps to many of MTN’s
customers in Nigeria.”
Co-founder and COO of neXva,
Shaun Zelber, added:
“We know that app store
customers are looking for a
localized experience in the depth
and breadth of the apps offered.
“This informs why our content
team is always on the lookout for
the newest, best and most
relevant apps that can bring MTN’s
customers in Nigeria a very
personalized catalogue of apps that
is very relevant to their day-to-day
lives. The NextApps Store delivers
a rich selection of the best Nigerian
and global apps.”
The MTN Nigeria app store is
available at
nextapps.mtnonline.com
